Last week in our Escale Solutions blogging series we discussed how much difference is there in between Marketing and Business Development to get a better idea of the strategy of incorporating both of them together that will resonate with organisation’s success . Now it’s time to talk about the branding strategy for an organisation or product or service. Related: 10 Bad Habits Entrepreneurs… Read More »
Over the past few years, there has been a trend in every industry related to growing firms’ business development efforts. And keeping in mind that an attention on business development is a critical vital activity, there is additional proof that this expanded center has some major disadvantages – an unattended focus and significance on marketing and branding. This… Read More »
As an entrepreneur, success isn’t negotiable. Shockingly, in spite of your knowledge, aspiration, and ability there are a couple of terrible identity characteristics that are likely keeping you away from understanding your maximum potential. Along these lines, it’s beneficial to look at ten common bad habits even the most proficient individuals much of the time fall prey… Read More »
This is article is to aware those who are new to SEO and the digital marketing world, with reading every bit of information you will find some ways to identify those phony SEO/ digital marketing firm. Unfortunately, there are a lot of them out there online and it’s just a matter of time until the point that they… Read More »
We all know that logos are everywhere. From the clothes we wear to the electronic gadgets we use, we’re completely surrounded by them. Although simple looking in design all of them have some hidden meaning which usually describes the motto of that organization. We will cover various logos and their meanings. Escale Solutions Escale Solutions is a… Read More »
Google’s Ranking Algorithm is being changed/ updated almost every day by the developers in Google. Sometimes, those changes are tiny tweaks; some are major changes which seriously shake the SERPs (aka Search Engine Result Page). Google Algorithm Updates, there are many. Different updates, search index changes and refreshes, everything which happened in 2018, you will find below. But… Read More »
Google Maps is a web mapping service developed by Google. It provides people and businesses with navigational support in form of satellite imagery, real-time traffic information, street maps and navigational directions on foot, car and public transportation. On the technical side, it uses JavaScript, XML, and Ajax on the front end and C++ on the back end. For… Read More »
Hiring employees for start-ups’ can be a make or break during the initial foundation of a new company. Although not a “hire” technically, you as a founder are the first key ingredient in the hiring formula. As the CEO of a startup, it is your responsibility to be in the selling mode and sell the vision and objectives… Read More »
Planning a minimum viable product(MVP) properly is a key to make a well thought out product. A minimum viable product (MVP) is a product with features to an extent that satisfies customers and provides appropriate feedback for future development. Defined by Frank Robinson, CEO of SyncDev and popularized by authors Steve Blank and Eric Ries on 2011, the… Read More »
In the context of the computing world, when we talk about products, we are specifically talking about software products. In marketing, a product is anything that can be offered to a market that satisfies a want or need. It can be tangible or intangible. Tangible is something that can be touched whereas intangible is something that cannot be… Read More »
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