A website has the potential to make or break a brand. In a world dominated by digital mediums, a website can be used to effectively communicate with target audiences. For designing a website that is well-rounded and aesthetic, it is essential to put forward all the information that encompasses your brand. But it is also important to fit your requirements within a pocket-friendly budget.
While a professional website is essential for effective marketing and a sturdy online presence. Businesses prefer to exist with outdated websites or sometimes no website at all. Having a business without websites or even social media presence in today’s times is unimaginable. A customized website helps to fuel your business growth, improves customer retention, and drives more sales.
However, designing website projects can be deceptive. What looks like a simple layout with web pages, graphics, and buttons, leaves novices often shocked. The cost of building a website or redesigning their existing website can be an absolute nightmare.
This brings us to the centric topic of our blog. There are plenty of things a business or individual can do to keep the website’s costs under budget. I have prepared a list of five key tips that sound amateur but come in handy when it matters. Let’s start and cover everything you are here to know:
Where Exactly is All the Money Spent?
Most of the money is spent on customized web pages, which takes a great deal of time and effort to design and program. Then comes up the pages to edit and proof, images that you purchase, including the pages, and testing and optimizing a website. Given the price tag, it is common for novices to shy away from this process altogether.
Don’t worry, it’s time to wipe that look of worries and frowns and cut to the chase.
Read this also: How to Avoid 11 Common Web Design Mistakes That Hurt SEO
Five Tips for Cost-Cutting While Designing a Website
#1. Don’t Spend a Fortune on a New Fancy Template
Using an existing template is one of the easiest and simplest ways to save money. It eliminates the need to invest time and money to design and create a new look for the website from scratch with a theme. There are numerous web design companies that let you choose templates for all kinds of businesses. The world of the internet is brimming with free WordPress themes coupled with a beautiful visual layout available to use at a single click. These templates have been created to suit the needs of almost any kind of business.
When you use a premade theme, it provides you with a colossal number of templates that you can use. It helps you exclude the need for designing from the scratch ultimately cutting down on the pricing. There are tons of free themes available on the internet as well which you can initially use to get started.
#2. Put Shutterstock on the Backseat
Making unique photographs for your website is not only time-consuming but also expensive. Using existing pictures of high quality would make sense, and it will also add authenticity to your website. Several websites use stock photography since it looks professional, clean, and saves the hassle of creating your own pictures. However, stock photography would cost a lot of money.
The alternate is that you browse through free stock photo sites, such as Negative Space or Death to Stock Photo. Though these websites are free to use, they are time-consuming as you’ll have to sort through their libraries to find the right images. To make this worth it, you can pay a small amount of money to use a less prevalent image.
#3. Don’t Create Pages You Don’t Need
Each page, be it secondary or tertiary, that you build requires content and images, which takes time and that ultimately adds to the cost of the website. While planning your website’s structure, you must consider reducing the number of pages that you’ll put up on your website.
Which pages to drop, you ask? The answer is quite simple – You should drop pages that aren’t necessary, really urgent to have or pages that won’t drive your sales. Ask yourself if the given content is an absolute must on your website. For example, you can consider dropping the history/timeline page because it doesn’t produce sales. Also, you can always add these pages later to your website therefore letting them go for now isn’t going to cause any harm.
#4. Remember, Simplicity and Minimalism Always Rock
Websites can contain several forms of content, such as video, animation, graphics, and whatnot. Even though such complicated content seems engaging, it all adds to the costs of building a website. Complicating your website with sophisticated content can turn out to be counter-productive. You can make your website focused and effective by including the content with the most important features.
While re-branding, most companies tend to take everything brand-new. However, you must go through your existing website to check if there’s anything that you would like to keep. Repurposing copy and other content not only save your costs but also saves your time and effort. New content pages can affect your search engine placement; that is why it is best to phase in new content.
#5. Don’t Hire for Almost Everything
Apart from designing, pretty much all the work of the website is straightforward. It is not a given that you must pile on all your work at your agency. Writing copy for the pages or finding appropriate images for your website is something you can do yourself. Even the testing of the website can be undertaken by anyone who knows how to use a computer. It saves the development team a lot of time and gives you a sense of satisfaction that your website is error-free.
We understand that this tip may sound daunting or even seem strange to you, but it is completely okay to do so. Even larger companies are always willing to share the workload to fit a website update into the budget.
Keeping things simple and concise is your key to a pocket-friendly website. While it is easy to come up with ways to express the values of your business with cool tools, videos, and tons of content, it all adds to the cost to a website. When you keep your website simple and easy to use, it saves development time and money. More importantly, it helps your visitors to focus on the core message that you wish to deliver.
However, at the same time, you should not conform to outdated designs to save money. You must make sure that your website reflects the image that you wish to portray.
Using the tips, I have shared with you, I am sure you’ll be able to cut down costs effectively without hampering your goal.
I am a word-crafter at DianApps. The online voice of a trusted mobile app company. A reader at night and a wordy-crusader by the day.
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