5 Simple Ways to Increase Your Website Loading Speed

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These days we rely on websites for every small thing. We want to search for everything at our fingertips. When people select a website for their usage, they seek a lot of things. One of the most important things is the website loading speed.

Do you have your business website?

Is your website loading slow?

Do you leave the website if it takes longer than expected?

Even a second of delay in the page loading time yields:

  • Approximately 10% less conversion rate
  • Approximately 15% decrease in customer satisfaction
  • Around 10% fewer page views

This signifies that having a fast website is essential. Slow websites tend to lose customers as it creates a lack of interest. The loading time has such a huge impact, people say that they won’t return to the website with poor performance.

Important Pointers Covered in this Article

1. What Is the Website Loading Speed?
2. Try to Avoid Redirects
3. Minimizing the HTTP Request
4. Choosing the Right Hosting Option According to Your Needs
5. Reduction in Server Response Time
6. Minimizing and Combining the Files

What Is the Website Loading Speed?

The term page speed or website loading speed refers to the amount of time at which web page or media content is downloaded from the website host server and finally gets displayed onto the requesting web browser. If we consider the load time for Google it is recommended to be under two seconds. At Google, the threshold for any eCommerce website is two seconds, whereas Google aims it to be under half-second. More than 50% of the visitors leave any website if it takes more than three seconds to load.

Google even considers the loading speed when ranking websites, hence your website’s loading time influences the conversion rate. There are many reasons why does your website load time lags, it can be any server load time error or image size, etc. It means a lot of improvements need to be done.

In this article, we are going to discuss the top 5 ways to improvise your website loading speed:

1. Try to Avoid Redirects

The developers usually add redirects to avoid any broken links. Redirects are normally used when you move or delete a page from your website and the main aim is to send the potential old customers to the new ones.

5 Simple Ways to Increase Your Website Loading Speed: Try to Avoid Redirects

However, you should never make a long-chained redirect, it may slow down your website. If we closely observe the redirecting process, each redirect comes with an extra HTTP request-response roundtrip. It may even extend with the DNS lookup, TCP handshake, and, TLS negotiation.

So if you are redirecting from URL 1 to URL 2, it is completely fine. You should avoid moving from URL 2 to URL 3. If you face such a case, you should try moving from URL 1 to URL 3 directly.

You can use your permanent redirects as well, use Redirect 301 when you delete content and move to new content. In case of short-term changes, you can use Redirect 302. You can use 302 with a cache lifetime of just one day. There are two sides of redirects: Client-side redirect and Server-side redirect. They both are used at different times.

2. Minimizing the HTTP Request

Each element on the webpage comes with an HTTP request. The larger the amount of on-page components, the more time they consume to render.

If you download a lot of different content at the same time, the website load time is consumed. If the coding is less, the HTTP request can be easily reduced. There are various ways to reduce HTTP requests:

  • You can delete the slideshows. People hardly pay attention to the slide shows, you can leave a single picture.
  • You can locate irrelevant assets on your website and remove them as well.
  • You can use a caching plug-in to save loading time.

3. Choosing the Right Hosting Option According to Your Needs

5 Simple Ways to Increase Your Website Loading Speed: Right Hosting Option According to Your Needs

As a new-comer, you would like to invest a minimum amount on the website. You would choose the cheapest possible option for hosting. This might be enough, in the beginning, you might need upgradation once you get more traffic.

You can look for three different types of hosting:

  • VPS hosting
  • Shared hosting
  • Dedicated hosting

Shared hosting is one of the cheapest kind. It is even good if we are considering a low-traffic site.

VPS hosting lets you share a server with other websites. It gives protection to your website from everyone else on the server without the cost of dedicated hosting.

A dedicated server offers more space but the work with configuration and technical setup is high.

4. Reduction in Server Response Time

There is a need for faster server response time so that the speed of the website is increased. According to Google, the server response time is recommended to be under 200ms. If you want to boost your website’s performance you can boost it up by HTTP/2.

You can improvise your server response time by:

  • Using a content delivery network.
  • Optimize the database.
  • Switching to a faster DNS provider.

5. Minimizing and Combining the Files

You are well aware of the number of requests your website makes, you can even reduce the number. You can start with various files like HTML, CSS, and JavaScript.

5 Simple Ways to Increase Your Website Loading Speed: An Screenshot image from Google page insight report.
Screenshot captured from Google Page Insight

These are some of the most important websites, they determine the appearance of the website. You can reduce the number of requests by “minifying” and “combining” your files, that would reduce the size of various files.

Minimizing files would help in removing unnecessary formatting, white spaces, and code.

Combining files refers to combining different files like CSS and JavaScript. There are several ways to minimize and combine the file into one.


You can optimize the speed of the website. There is a difference between website loading speed and conversion rate. You may need a developer in implementing a few tips mentioned here. Any issue which is slowing down your website may create an issue, so never neglect that.

You can even check the speed test results through Google Page Insights and look for the issues that impact the loading time.

You can focus on any of the high-impact factors and the necessary steps would be taken. There are various website design companies in Delhi which help in improvising the website loading speed.

More Resources:

Let’s have a look at this video from Youtube and see other factors by which we can increase website loading speed and improve our site ranking on Google:

Improve Google Page Speed Insight Score to the 90s – Improve Site Load Time – Site Speed Accelerator (Courtesy: YouTube)

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Vishakha Puniyani
Articles: 46

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