7 Reasons Why Your Business Needs a Responsive Website

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Have you ever heard about responsive website design?

Have you noticed that your website needs a responsive design?

You might have heard the term responsive design, which has become quite popular these days. A responsive site may use various page elements like flexible images, flexible layouts, and media queries. Such websites can automatically detect the user’s device and they adjust themselves according to the screen size which is available on the desktop or mobile or tablet.

There are approximately 3 billion smartphone users, hence there is a need for responsive design. People are more comfortable with access to the internet on their phones rather than on laptops and desktops. In the past few years, most of the searches are carried out from smartphones.
In such a scenario why is there always a fuzz about whether the responsive design is required or not?

Well, the answer is quite simple, websites with any screen size offer the website an optimal view experience. Hence, we have the top 7 reasons why your business needs a responsive website:

1. Maximum Number of People Are Using Mobile for Internet Surfing

Responsive Website: Maximum Number of People Are Using Mobile for Internet Surfing
Photo by Hugh Han on Unsplash

People have shifted completely on the usage of smartphones, they use their mobile phones for even surfing the internet. Smartphones have created a great impact on people. It is one of the major contributing factors in this digitalized era. According to the research work, 77% of the people search from their mobiles either at their home or work, generally around the places where PC is also present nearby. Responsive websites are very essential in today’s scenario where the maximum population follows online surfing via mobile phones. Responsive websites even load at a much faster rate as compared to the desktop website on a desktop device. The longer a user has to wait, the higher are the chances that they would get distracted elsewhere.

Read this also: Importance of Having A Website for A Start-up Business

2. Reduction in the Bounce Rate

Your business model might be great and your business plan might be greater than that, but if the Google ranking is not in your favor your bounce rate might be high. Google is the biggest and one of the top search engines known to mankind. It maintains the responsive site is a great way for the users to attract various smartphone users and also support mobile-optimized websites. Google ranks the mobile responsive higher than the other searches as it sees approximately 100 billion searches each day which is made from mobile phones.

3. Excellent User Experience

Responsive Website: Excellent User Experience
Photo by John Schnobrich on Unsplash

Responsive designs bring with them a handful of benefits and it is not limited to the ones we can guess easily. It provides the best user experience regardless of the type or size of the device. The content adjusts itself according to the size of the screen, regardless of the size and type of the device. It reduces the bounce rate and users are expected to purchase more products or services. The main goal of the majority of the online business is to leave a positive impression on the user.

4. It is Easy to Manage, High Conversion Rate

The bend towards the responsive design is more of a choice rather than a need. It is easily manageable is one of the most important benefits. There are a lot of SEO campaigns that have to be managed for each type which is comparatively less efficient and productive as well.

Mobile websites help in increment your online visibility which finally possesses a strong CTA. This helps in increased business inquiries which further leads to a high conversion rate.

5. Mobile Usage Is Encouraged by the Blogs as well as Social Media

Are you a blogger or social influencer? Is blogging a part of your marketing strategy?

According to a survey, approximately 55% of the social media views are going on smartphones. If you are among those, who are using such methods to drive the traffic to your website, you might frustrate the visitor causing a high bounce rate hence it can miss the conversion rate.

6. Adjustable with all the Devices

Responsive Website: Adjustable with all the Devices
Photo by Hillary Black on Unsplash

The major benefit of having a responsive design is that the template is created along with the various screen size, it ensures the website would adjust according to the size of the device. The technology is evolving itself at a very high speed, hence in the coming years, the responsive design would take a new shape.

7. Responsive Design gives an Edge over the Competition

It might provide you with an edge over those competitors who haven’t moved such a design. According to a website survey, a huge number of small and medium companies still not have adopted responsive web design. You can surely get a lead by adopting this.

To Sum Up

Responsive web design isn’t just a trend, it is genuinely the need of the hour. It is considered the future of websites in a world full of digitalization. You might lose a huge amount of organic traffic and potential customers if the website doesn’t offer all the features in the smartphone. The web design company in Delhi would help you create a responsive website for your usage.

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Vishakha Puniyani
Articles: 46

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