2020 has marked a turning point for social media. This year has been huge for social media. From the rise of TikTok to the world of Instagram, people are on the road to accepting Artificial Intelligence. These are a few trends that are always on the minds of entrepreneurs, which would be discussed next year and in the coming years. Walking towards the end of the year, we already have various emerging social media trends. There are even such trends which have become famous in no time. Social media plays a very vital role and has a huge impact on businesses these days.
A digital marketing company is required to make the business flourish digitally. The most important factor is to stay updated on the latest trends regarding social media. Social media is a very important piece of business strategy. It helps you connect with your customers, promote your brand, and boost up the conversion rate.
According to a survey, 52% of social media marketers believe that social media positively influences the revenue and sales of the company. Social media is growing at a rapid pace and it is important to keep up with them effectively. Just as we don’t notice the time passing rapidly, so is the growth of social media.
Social Media Trends to Watch Out in 2021
Let’s have a look at some of the latest social media trends that are potential in 2021:
Trend #1: Videos Are still Ruling
The video will remain the preferred vehicle for information. By 2022, around 90 percent of global internet traffic will be attributed to video, so it’s smart to get in right away! Choosing video makes sense after looking at the stats: almost 95 percent of video messages are retained by viewers, compared to only 10 percent of text content.
On social media, videos are 50 times more likely to be shared than any other type of content. The idea is not just to shoot a video and post it on Facebook, it is to create a cohesive video marketing campaign that actually works. You should keep your videos short and sweet and engage your audience with a story that matters to them. 2021 will again be the year of video for social media and make its mark in the social media trends.
Trend #2: Story-Telling is still a Huge Blockbuster
Most of the people on the media are putting the story on their pages. But you have to remember that which is your ace card since people are not that patient to look through story trails. It’s very important to effectively engage your customers as people want something new every other day. It is just a matter of time; people may find you boring or irrelevant. Hence staying updated and online on your pages via stories, posts, etc. is very essential. You need to keep your audience involved from the starting of the story. You need to provide relevant and satisfactory content to the customers.
Trend #3: Uniqueness in the Niche Networks
These days people are no longer looking for irrelevant communities, they try to engage in the relevant, less chaotic, and genuine ones. Marketers still have limited opportunities. The marketers have to be dependent on the people around them, they try to adapt to the fluctuations of popularity.
The fortune supports the one who dares to take risks. The trendsetters are aligning with the influencers to develop the content which is dedicated to the marketing of their brand. Companies are also trying to adapt the strategy of focusing on any particular challenge.
Trend #4: Influencer Marketing
There is a huge flock of consumers who buy things on the influencer recommendation before purchasing anything. Around 61% of marketing has been increased by influencers in the year 2019. In the year 2021, we are hoping for a marketer’s revolution regarding the management of the influencer’s campaign. The micro-influencers (500 to 10,000 followers) are expected to build a more enthusiastic audience. They are very helpful in eliminating fake influencers and are useful for authentic engagement. 2021 is expected to turn the tables by changing the influencer marketing strategy.
Trend #5: Understand the Pulse of Your Target Audience
It is one of the important and ever-lasting trends. The main reason to choose a good social media strategy for your business to flourish is the target audience. You need to understand your audience thoroughly, their likings, disliking, and their interests. We can count all such factors, all thanks to the social media platforms. All the business analysis depends upon the social media strategies and the liking of their audiences.
Trend #6: Social Media Diversities
A Few years back there were only a few social media platforms ruling over the minds of people. They were even prominently used by a certain age group only. But at present, there are many apps and platforms available to market one’s business. There are various platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, Tiktok, etc. Most of these platforms are famous for online shopping. Online businesses and e-commerce mergers have marked a revolution in social media history.
Trend #7: The Promotion of Memes on Social Media
This is a very new social media trend you need to know about and you don’t need to be social media-savvy to have heard of it. It has been speedily gaining popularity in recent months. We’re talking about the promotion of business through memes.
Memes usage has increased from 19.8 million in August 2019 to 24.9 million in July 2020, spotting a 26% rise in just one year (Talkwalker, 2020). Perhaps, memes usage peaked in April with 28 million. That’s when lockdowns were implemented and internet users switched to social media for their social gatherings and meetings.
According to different news channels, the distribution of coronavirus vaccines will start from mid-January 2021, it’s more than likely that memes will continue to trend on social media in this coming year too. As a business entrepreneur, this is certainly something to consider in your social media strategy, if you haven’t already done so.
Trend #8: AR & VR Will be Used in the Marketing Strategy
The augmented reality and virtual reality are one of the biggest developments in technology, which have been embedded in social media channels. In the year 2020-21, this trend is expected to grow rapidly. Various brands are integrating AR into all the aspects of their digital transformation. If AR is helping improvise the user experience, then VR is helping encourage this trend online.
Trend #9: Generation Z will only Be Engaged If You Prioritize Your Strategy
Gen Z is a tech-savvy generation who demands creativity, innovation, transparency, and branding. If you want to reach your desired audience, you need to find the ways by which it will reach the minds of today’s generation.
The takeaway from all the above trends is that social media trends don’t stay in one place. Change is the only constant. Remember, social media is about connecting one-on-one with your audience. So, irrespective of which social media trends you follow, you should keep customers your priority.
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