Low Sales? Are you making these 5 common eCommerce Mistakes?

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When the website for your store is created, you will go through all the latest trends and case studies of people’s success. The research analysis is one of the key factors when we talk about creating an eCommerce platform. Most parts of the eCommerce stats include big brands like Amazon, Walmart, etc.

However small business eCommerce has a different story. Most of the new eCommerce websites face the issue of lots of traffic but no sales. But what does this signify, it means that you are not able to convert your traffic into sales. You even spend time and money on PPC ads but do not get the desired results.

What is Ecommerce?

E-commerce is a platform that provides ease of buying and selling products, goods, or services using the internet. An eCommerce web development is a very exciting thing but maintaining it can be a real problem as you spend a lot of money on it but no results. Another problem which we see is that there is a lot of traffic on the website but sales are very low or no sales at all. This is a very frustrating process, especially when you aren’t aware of the reason for this cause.

Hence, we did some research work for you, and found out the most common eCommerce mistakes that eCommerce web development companies are probably making:

1. Low-Quality Images

“The first impression is the last impression”, this is rightly said. So, when a person enters your website, he creates an impression of your website by going through the content, images, videos, etc. The first thing he notices is your images, as it gives a sense of what they would be potentially buying. Shoppers usually look for a product image when he explores your website. If the images are beautiful, clear, and crisp, the visitor will be more willing to spend his/her time on your website. But if the picture turns out to be low resolution or unappealing, it won’t take a second for the customer to say goodbye to the website.

Sometimes, various eCommerce websites have stretched images which doesn’t give your visitors confidence in your brand. They might search for a better option.

Related: Why eCommerce Websites are Important in Modern Day Business

2. Not Mobile Responsive

You might not consider mobile, a very big aspect of your business but it is. Mobile is a huge factor in the success or failure of your store. Smartphones play a major role in business these days. According to the surveys, maximum online purchases are done using mobile phones only. Even if the product is purchased using a desktop, the research work is done using a smartphone. This means if your website is not mobile responsive, you are unknowingly inviting a huge loss for your company.

You must remember you have only 5 minutes before the user presses the back button so you should keep this point on the top priority.

3. An Unattractive Design

Your website should look appealing to the eyes. This doesn’t mean you need to put all the advanced settings or the most cutting-edge web design on your website. It simply means it should appear good when you design the color scheme, fonts, and images of the website. This gives the visitor an idea of what your brand is.

It’s quite obvious that you are selling something, but the whole idea behind it, the perspective of your website, and your attitude towards it matters a lot. You must remember that you don’t have to just sell a product but create an image in the mind of the customer and sell it.

You have to create an image of your brand and showcase the personality of your brand. The images should be perfect, the brand must introduce itself, the color scheme must be coordinated, and then the miraculous eCommerce platform is created. The cost might create a big hole in your pocket but it will reap good returns.

4. Bad UX/User Experience

User experience deals with creating a good experience for the visitors. UX provides either navigation to your website or frustrates the client and compels them to leave.

UX has nothing to do with the outlook of the website, it is more about creating a good user experience for the visitors.

There are a lot of aspects of UX, majorly being whether the website helps in finding whatever he/she needs. Then we talk about the categorization of the items is done in a good format or not. If the products are cluttered on your website, it can be tough for the visitors to easily navigate to your website.

It also includes the checkout process; you would want to remove your friction points that create a barrier for the user to buy something. You can refer to various ways, which would make your process better and faster. This can include, the location information from the zip code or getting the type of credit card type from the number itself.

You must think like a user to know what is the best user experience you want to provide your customers.

Related: 7 Actionable UX Tips to Maximize Website Conversion Rates

5. Spelling and Grammatical Errors

There is nothing that puts a user off other than bad spelling and grammar on a professional website. If you are creating a website with wrong spelling or grammar, the impression in the mind of the user would be an unprofessional approach.

Would you want to shop from a website that can’t even spell right or write the correct name of the product?

There are a lot of questions that are in the minds of the users that they ask themselves, and if you aren’t covering all the details, people might not buy from you.

Conclusion

E-commerce can turn the tables for your brand. You just need to work on it carefully. Small mistakes might lead to big troubles, and you might lose your potential customers. If you avoid these above-mentioned eCommerce mistakes, you will be able to make good sales. Escale Solutions, the best eCommerce web designing company in Delhi can bring tremendous results from your newly designed eCommerce website developed by them. You can get in touch with us for creating the best eCommerce website that drives more sales and profit to your business.

So, what are you waiting for? Get a free quote!

Read Next: What Things to Consider Before Launching an eCommerce Store in 2021

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Vishakha Puniyani
Articles: 46

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