Effective Social Media Hashtags Strategy in 2022

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What are hashtags?

Hashtags are words or phrases followed by the hash sign (#) that are used on social media websites and applications to identify digital content related to a specific topic.

Importance of Using Hashtags in Social Media

Hashtags allow you to connect with those who aren’t in your direct following. You can create, join, and participate in new social media conversations by using hashtags. The more retweets, comments, likes, and shares your social media marketing posts acquire, the more visible your business becomes. Hashtags help social media sites and users to categorize material while also increasing the online visibility of your social postings. Hashtags are also a wonderful way to monitor those social media marketing strategies and get into the discussions of your target audience. Because certain hashtags are more popular than others, you must select appropriate hashtags that reflect your brand’s image. To determine this, you need to conduct some research to see which hashtags are prominent and trending among the audience you wish to reach. Also, if you are looking to create a new hashtag for your audience to use, keep it basic and straightforward since people will not use long or complicated hashtags. Hashtags also help you to get found by your target audience and also improve your CTR (clickthrough rates). Hashtags help in bringing like-minded people together. 

Types of Hashtags in Social Media Marketing

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  1. Product or service hashtags: Businesses use product hashtags for posts about their products and services. This is generally something general, like #beautyparlour or #kidswear.
  2. Industry specialty hashtags: These hashtags are intended to represent the unique job you conduct and are more detailed than product or service hashtags. #blackhairsalon and #handmadegifts are two examples.
  3. Brand hashtags: Brand hashtags assist you in creating a community centered on your brand or business. This may be a catchphrase. It might also be the name of a certain product you provide or even the name of your company. #nykaa or #lakme.
  4. Community hashtags: Community hashtags can be thought of as inside jokes between people in a particular niche. People outside of specific niches or fandoms don’t tend to use them as often. Some examples include #BTSarm or #potterhead.
  5. Brand Community Hashtags: These hashtags are the combination of community and brand hashtags, where the fan base of a particular brand comes together to show love towards their services and products.
  6. Audience Descriptive Hashtags: Audience descriptive hashtags are described by the audience to increase the visibility of your posts
    and gain new viewers and customers.
  7. Campaign hashtags: If you’re running a sponsored ad, you may use a unique hashtag to keep track of campaign activities.
  8. User-generated content hashtags: This hashtag is designed exclusively for your customers. These are distinct from product, branding, and campaign hashtags in that you, as the firm has no control over what is posted. Visitors to this hashtag can view unfiltered and unsponsored photographs of your goods.
  9. Instagram community hashtags for your industry: These hashtags are useful for increasing your visibility among other people on Instagram who do the same thing as you. For example, if you were an artist, you might use the hashtag #artistsofinstagram.
  10. Event or conference hashtags: You may use these hashtags as “ an organizational owner to join the conversation around a certain event or industry conference.
  11. Cultural movement hashtags: Instagram contains hashtags for cultural movements such as Black Lives Matter, LGBTQ+ Pride, and feminism. You can use these hashtags to raise awareness, disseminate information, and make your company’s position known.
  12. Location hashtags: These are excellent for targeting users in your location. 
  13. Phrase hashtags: Phrase hashtags such as #keepsmiling and #bepolite can reflect what you do while inspiring users.
  14. Personal hashtags: You use these hashtags, particularly in postings about yourself.
  15. Daily hashtags: Daily hashtags, such as #workoutwednesday, #throwbackthursday, and #motivationmonday, usually have a theme.
  1. Acronym hashtags: Consider #ootd (outfit of the day), #potd (photo of the day), and #tbt (throwback Thursday).
  2. Holiday hashtags: Use special holiday hashtags like #Sundayfunday or #Summerholidays to share how you’re spending your time on these days.

Using the above-mentioned Hashtags Trends businesses can get a large audience and raise awareness about their brand and target a specific group of people and boost the reach of their posts by using the right and the appropriate hashtags.

Social Media Hashtags Strategy

Since prominent hashtags have a lot of reach, so you just can’t use them wherever you want.  On many of the famous platforms, most companies feel that using 1-3 hashtags works the best. However, it is preferable to avoid only one hashtag method to achieve the target. The Social Media Marketing Company in Noida focuses mainly on using the right amount and types of hashtags on various social media platforms to attract the audience.

  1. Facebook
    Hashtags function the best for Facebook audiences that are already interested in your products. U sing 2-3 Facebook hashtags to increase your reach is recommended.  It is best to post on Facebook 3 to 5 times every week. We should use branded or industry-specific hashtags since they are ideal for cross-media advertising and can help you track significant activity throughout the network. Location-specific and brand-specific hashtags should be used in Facebook’s Social Media Marketing Strategy.
  2. Instagram
    Instagram permits up to 10 hashtags per story and 30 hashtags per post and reel. However, this does not indicate that you should overcrowd your photos with the best Instagram hashtags. Liberal usage of 3-5 Instagram hashtags will earn you a huge amount of engagement. On Instagram, we should group relevant and popular hashtags and utilize a lot of them in stories, reels, and posts. The branded ones can be included in your bio.

Keep a standard quality of Instagram by sharing 2-5 posts every week. The same is valid for Instagram reels hashtags. However, you can publish several stories.

  1. LinkedIn

LinkedIn is a professional site, the Hashtag Trends here have no exception. The only requirement is that they should be formally and professionally accurate. Hashtags on LinkedIn are unrestricted. However, 3-5 hashtags are recommended to increase audience engagement. To find the best-performing hashtags, use LinkedIn hashtag generators and hashtag analytics tools. Try to publish 2-5 posts per week to gain the necessary attention. If you own a LinkedIn page you can follow a maximum of three hashtags and promote your updates to particular hashtag pages. Using CTA-based hashtags will help in engaging the mass audience.

  1. Pinterest

Pinterest hashtags are an amazing technique to rank your pins among millions of people  They function similarly to keywords in search engines, changing the results with new content. Hashtag search here works like a basic search query as they have SEO benefits. As a result, using them in the synopsis opens up new options for speedier discovery. Pinterest permits up to 20 hashtags per pin, however 2-6 hashtags in the pin description and you will get a good result. It is also advised to consume 6-15 pins every day. On Pinterest, one should always focus on keywords and hashtags-based descriptions.

  1. Twitter

The hashtag strategy gained fame all because of Twitter. Undeniably, it remains an important aspect of the platform now. A hashtag can do it all, from entering a heated debate to enhancing branding. If you’re using hashtags, be sure to include 1-2 hashtags for maximum reach. To get on the top-performing tags, conduct a good Twitter hashtag search from the “Trends For You” area or use Twitter hashtag generators. To remain on top of your users’ feeds, utilize them in 5-20 tweets every day.

  1. Youtube

Hashtags on YouTube can significantly boost SEO rankings. You can include all the latest Hashtags Trends in the description, title, and just above the title. Hashtags can be used in the video title and description. The official hashtag limit on YouTube is 15 hashtags, although 3-5 hashtags are sufficient. In addition to that, publishing one video every week on YouTube brings surprising outcomes. Try to incorporate hashtags generated by YouTube hashtag generators into your post descriptions.


If you truly want to improve your Social Media Marketing Strategy, you must develop a hashtag strategy for each social media site. The same collection of hashtags that work for one platform is unlikely to generate the same level of interaction on another social media platform. As a result, it is important to handpick the finest hashtags and use them at the suggested frequency on each channel. If you’re utilizing social media to reach a certain audience, you should use relevant hashtags to achieve the greatest results. You never know you could even come across important keywords that have the potential to become popular and help your business grow!

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