“Google Says AI Generated Content Is Against Guidelines: You Should Know”

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According to Google’s webmaster standards, text written automatically using AI writing tools is considered spam, according to Search Advocate John Mueller. In answer to an inquiry concerning GPT-3 AI writing tools, this topic was discussed during a recent Google Search Central SEO office-hours hangout. GPT- 3 tools refer to the latest advancement in content writing, it is an AI-powered platform containing features from a Natural Language Processing (NLP) tool. It is made to generate non-plagiarized articles on any topic without the need for manual intervention. The usage of GPT-3 tools is up for controversy in the SEO community, as is whether they’re acceptable from Google’s perspective or not.

According to Mueller, AI-generated content falls under the category of auto-generated content, which could result in a manual punishment.  However, without the help of human reviewers, Google’s systems are unable to recognize AI-generated content. AI writing tools have real applications, and many reputable firms use them without any trouble. Content written by computers is deemed automatically generated, regardless of the methods employed to make it.

Google’s attitude toward auto-generated material has long been clear, as Mueller points out – “For us, these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning. And people have been automatically generating content in lots of different ways. And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, looking up synonyms, or doing the translation tricks that people used to do. That kind of thing. My suspicion is maybe the quality of content is a little bit better than the old-school tools, but for us, it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.”

Further been asked regarding Google’s ability to identify the content written by machine learning tools and Can google differentiate between the content written by humans and the content written by machines.?

Mueller makes no claims regarding Google perceiving the AI-written content automatically. But he adds “I can’t claim that. But for us, if we see that something is automatically generated, then the webspam team can take action on that. And I don’t know how the future will evolve there, but I imagine like with any other of these technologies, there will be a little bit of a cat and mouse game, where sometimes people will do something and they get away with it, and then the webspam team catches up and solves that issue on a broader scale. From our recommendation, we still see it as automatically generated content. I think over time maybe this is something that will evolve in that it will become more of a tool for people. Kind of like you would use machine translation as a basis for creating a translated version of a website, but you still work through it manually. And maybe over time, these AI tools will evolve in that direction that you use them to be more efficient in your writing or to make sure that you’re writing properly like the spelling and the grammar checking tools, which are also based on machine learning. But I don’t know what the future brings there.”

According to Mueller, Google does not take into account how the AI writing tools are used. Using them in any capacity is considered spam. To further he adds “Currently it’s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.” The head of SEJ’s editorial team adds up to Muller’s response. She adds “The message here is that if Google detects automatically generated content, the webspam team could take action. But we aren’t talking about the article spinners of 2003.” She pointed out “Artificial intelligence is being used by media, universities, and other organizations for research automation and cross-referencing, crawling and classifying content in many languages to identify emerging trends, generating article and paper summaries, fact-checking, crunching data, and even writing full articles,”. “The Associated Press began using AI for story generation in 2014. Putting AI to work in content creation is not new, and the most important factor here is its intelligent application,” Miller says, noting that using AI can help content creators overcome language and literacy barriers, improve the quality of their writing, and more. “These are good outcomes. Wouldn’t it be strange for Google to ban the use of AI by webmasters and content creators to improve the user experience when they use it so heavily themselves”.

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