Do you want to know how to get real followers on Instagram? And how to do it in the right way, without shelling out big bucks or engaging in shady tactics? Then you are in the right place.
So, here are the top 10 tactics on how to get real followers on Instagram:
1. Promote Your Instagram on Your Other Networks
Most users are on several different social media platforms so that you can always start by letting followers know about your new Instagram account. If they like your content, they will probably add you, and that gives you two ways for your message to reach them.
An Instagram businesses account also must be linked to Facebook, so that you can always share your Instagram posts on your Facebook page, giving your Facebook users a sneak peek of what they can expect on your new Instagram news feed.
2. Use Popular Hashtags
As we know that Instagram is hashtag driven, just like Twitter, and using the right hashtags at the right time can make your posts much more discoverable. Moreover, you should always double-check a tag meaning before you see it, and be sure you only use tags that suit your brand identity.
3. Monitor Hashtags (Even If they’re Not So Popular)
Instagram is even more centered on commenting than any other social media platform. If you want followers to engage with you, it is a good idea to take the first step.
Keep an eye on hashtags in your niche, even if they don’t lead to a lot of daily traffic, and respond to matching images to build a rapport. If you have a local business, be sure that the hashtags you choose are geo-targeted to your area.
4. Spice Things Up With Video Content
Video content is tremendously essential on Twitter and Facebook. You should not overlook it on Instagram, either!
On Instagram, engagement is growing at a much faster rate for videos than for images. The truth is, people just can’t get enough of quirky, compelling, short-form videos, and this is one of the best way to how to get real followers on Instagram.
Apart from just posting the pre-recorded video at least once a week, don’t forget about the Instagram Live. Nothing says “authenticity” like live video: Grainy smartphone footage can be much more popular than a polished, professional video, especially on a site full of 20-somethings.
Plus, when you go live on Instagram, you will get a prominent place on your follower’s feeds until you wrap things up. Afterward, you still have the chance to share the replay to those who have missed it.
5. Optimize Your Brand Page
Your Instagram brand page is your company public face – and there is a lot to do here. Your brand page is your high-level opportunity to introduce yourself to the Insta-world and get some traffic to your site. This is one of the rare cases where the linking right to your homepage is the way to go, but a landing page, especially for the Instagram users, can be even more effective.
To round out your band page, you will need a branded username, complete bio, captions for your images, and profile image. You should also add essential contact options like “email,” “call,” and “directions.” These will show up as clickable buttons on your profile.
Too many Instagram pages are half complete by their companies after setup, littering the web with junk. Don’t be that person.
6. Post Consistently and Stick With It
If you are adding Instagram to your social strategy, remember it is a big commitment: Brands should aim to post at least once a day. Once you have a proper workflow and pipeline for your visual content, ramp things up to two or three posts a day to be more competitive.
Instagram requires sizzling images to get eyes on your message, so unless you are a photography firm, you will probably never hit eight to ten posts a day you might make on a social media platform like Twitter.
That makes the timing of your posts all the more crucial, so do some research on the best times to post on Instagram. It does not hurt to check out the optimal times to post on some other social channels, either.
No matter how many daily posts you can easily settle on, keep plugging away at the same level.
7. Follow + Like + Comment (FLC)
This simple formula can get you a lot of followers fast – but there is a bit more to it.
The quickest way to turbocharge your follower’s count is to start with the followers of your closest competitors. In general, the more local your business, the more effective this is.
Engage directly with those followers when done with a deft, personal touch, it is amazingly effective. Out of 100 contacts, you might find nearly a third will follow you back.
8. Go Hog Wild on Influencer Marketing
There is nothing new about influencer marketing, but Instagram is its current home on the web. Instagram influencers are the rockstars of the social media world. Because of their following is so engaged, they have the power to send active, purchase ready users direct to your door.
9. Use Geo-tags to Help Local Users Find You
Apart from using hashtags, you can also tag your location on your posts and stories to make them discoverable. You might tag the city you are in or the venue where you took the image or video.
Geo-Locations have their own sort of Instagram feed, and story-like hashtags that you can contribute to so more users will see your content.
Geotags are much more helpful for local businesses who want to gain attention from and engage with local users. Businesses that have unique artwork or flower walls with neon signs tend to attract many millennial consumers. Post the unique aspects of your business to share with a geotag, and you are sure to attract new customers and followers.
10. Run a Giveaway
Everyone likes free stuff. Gain attention from other Instagram users by running a giveaway for your products, services, or some other merchandise related to your business.
Many enterprises or organizations on Instagram have users enter a giveaway by following multiple pages, tagging three to five friends, and reposting content. This helps to increase your visibility and allows you to gain many followers quickly.
To Sum Up
So there we go! These were my super simple tips to get real Instagram followers in 2020-21. I hope these strategies have made you feel motivated to get out there and strategically grow your presence on Instagram.
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