Before we dwell on how we need to understand the importance of engagement in today’s social media age. As the name suggests, engagement is the process of people being engaged and interested in your content. Engaging people with their own content(on the Facebook page) is the number one goal for social media marketers on Facebook.
Engagement with your posts not only determines the ability of your page to capture the user’s attention but also determines how many people view your posts. When users engage with your posts, it is reflected in the user’s friends on Facebook which indirectly increases the awareness of your brand and page. Facebook’s EdgeRank algorithm which determines which posts get to the top on a user’s newsfeed is dependent on a page’s engagement parameters. So, the increase in engagement is very vital if you want to be ranked higher in the Facebook Newsfeed. We shall discuss certain ways to increase engagement on your Facebook page –
1. Pose Questions to Your Audience – It might be the oldest and most effective trick in the book to get a definite response from your audience. Questions are a great way to start a dialogue with audiences. Based on the response given by them, you can edit and tweak your future questions. The idea is to pose questions in such a way that interests the audience and sparks curiosity in their mind and actually engages them to think about a constructive response. Escale Solutions also follows this ideology of asking as many questions to their clients to guarantee quality service. There are many types of questions that trigger responses. Some of them are –
Specific: What’s your favorite…?
Tips: How do you…?
Experiences: What’s your favorite moment from experience/memory…?
2. Use Images – Images are a great way to tell a story, quickly and powerfully. Photos have to be one of the best ways to build engagement because they stand out better compared to status updates or posted links. Pictures are clear and concise and are easily digestible to the mind. The visual senses are always on and the right pictures can definitely attract someone’s attention. Images fire up the neurons in our brain and demand a response from us which is usually given by our like, comment on that post. It is said that visual content has more impact on people compared to written content. In addition to posting things that are relevant to your brand, product, or service; you can post funny images or memes, funny videos, etc.
3. Time Your Posts Well – There are certain times of the day when the number of users that are online is very high. For working people, it is usually during their transit hours let’s say after 6 pm or after 9 am. A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu. By default, the dashboard shows data for when your fans are online. You can adjust the date range to compare blocks of time so you can see what times of the day your fans are most active.
Every brand has its own perfect time(s) to post. That’s because the best time to post depends on several factors that are specific to each brand: What industry are you in? Where is your audience based? When do your followers use Facebook? There are certain time periods in which the user engagement rate is high. According to Hubspot, the best time to post content on Facebook is 9 AM, 1 PM, and 3 PM.
4. Quantity Over Quality – Your content has to be well thought through until it is finally posted. There are a huge amount of things on social media. The attention span your post might get would be very minute and so it has to be engaging and attractive. Once the user likes the quality of your content, they will give feedback in the form of likes, comments and would always return to look and read your content which makes them a valuable audience.
5. Use Facebook Live – Facebook Live is an incredible way to bring your supporters closer to the impact they seek. For example, during a concert, museum tour, Facebook live can provide a very realistic feeling of actually being there. The longer you broadcast the live stream you are bound to reach a wider audience. That’s because as viewers comment, their friends get pinged to join the broadcast.
6. Test the Frequency of Posts – More posts don’t always mean more engagement. More than 1-3 posts a day from your page may be a bit overwhelming. Every now and then, experiment and post more or less frequently. Check your insights to see what happens. If the change improved your reach and engagement, tweak your regular schedule accordingly.
7. Be Creative and Have Fun – Humour along with intelligence is one of the great ways to spark a human mind. People on Facebook page are very social and if you’re able to entertain and make them happy with their posts, you will get more likes, comments, and shares which increases your engagement.