Do you have your sight on keywords?
Do you want your website to be displayed on the first page of the Google search engine?
Well, you must prepare yourself as it’s not an easy task. But it is certainly not impossible.
The ranking in an organic search is a repeatable process. It is a tough task if you are a new website seeking immediate results. However, if you consider SEO seriously and content marketing seriously, you can expect things to fall in line. Our target includes rankings, traffic, and sales, etc.
We have to keep in mind the Google algorithm as well as the traditional tactics like keyword research and targeting, on-page content updates, and page tagging optimization. We need to upgrade now and then since one specific tactic doesn’t ensure the overall result for the website. This is one of the reasons you need to regularly upgrade the website, make continuous improvements, test new strategies, and perform as required. Therefore, we need to optimize both the users and the search engines.
Here are the 11 steps required to rank the keywords quickly:
1. Measure the Groundwork
This is before the first step. You need to have certain basic things in place rather than ranking any random keyword. You must be wondering what this pre-requisite includes, it includes:
- A strong website- the longer your website has been around the better it is. You can also make sure whether SEO best practices are being followed or not.
- A network to be built- if you want to rank quickly for a specific keyword, you need a built-in network so that you can share and update new content. You can update the blogs with a good social network like Facebook, Twitter, Instagram, and email contacts which you can reach out for occasional help with the link.
2. Measure Your Ranking
Once you have checked your website and built your network, you need to start measuring your rankings. You need to have a good understanding of the baseline keyword performance and see how much you have improved. You can keep all this data in a file which can be referred to, in the future. You can export the keyword data from the Google Search Console and the data from Google Analytics. By analyzing the data, you would know:
- What are the most valuable keywords and landing pages?
- Where are the improvement opportunities?
- Which keywords are underperforming?
You must aim for ranking on the first page. This will give some quick targets to give to your clients.
3. Target the Right Keywords and Do the Initial Keyword Research
You must be thinking that you are aware of your target keywords, but you cannot just go by your instincts. You must use several keyword tools to know about the volume of the keywords. You should prioritize by:
- Choosing keywords with good volume but not too much
You should never target the word which is less popular when there is a much popular keyword. For example, if you are looking for “jobs” you will find more relevant data with “trainer jobs” rather than “trainer careers”.
But there are certain keywords that are very competitive but not worthy enough.
- Choosing a keyword relevant to your business model
You can be successful if the keyword is more relevant to your website and your business. For example- a party planner may target “how to prepare for pool parties” but “how to prepare for pool” isn’t going to be relevant to them.
You must make small variations when dealing with the primary keyword. The primary keyword would help optimize the content.
4. Be Aware of Your Competition
Once you are sure about your keyword, go ahead and search for it on Google, and other search engines. You should keep in mind these things:
- Domain and URLs: You should search for all the domains and count how many are exact match domains. You must check whether the URLs include the keyword or not?
- Type of content that’s ranking: You must see the type of content involved like the product pages, blog posts, videos.
- Type of the businesses: whether they are huge brands, small businesses, or new websites.
You need to check the ways to differentiate yourself as you certainly don’t want your competitors to be ahead of you. You should be able to beat your competition and do a lot better.
5. Technical Issues Should Be Fixed
If you want your website to be visible on the top rank in the Google search, your website should be set on a solid foundation. All the technical issues need to be resolved which may diminish the organic keyword visibility.
The website should be easy to navigate, this helps in the keyword rankings. The website should have a solid structure, there should be no broken links, and the content shouldn’t be plagiarized. The SEO must check the website once for any technical issues.
6. Consider the Purpose of the Search
If the keyword is specific to the search, it will be easier to serve up whatever the searchers are looking for. The purpose is the best guess to seek what the searcher wants. You can see the difference from the following example:
- Discounted sunglasses
- Discounted sunglasses for men
You can see that there is a difference in search of the content. From the first part, you can’t even decide whether you are looking for drinking glasses or eyeglasses. Hence the keywords play a very vital role. According to Google, the perfect search engine must serve just one result, which satisfies the needs of the user.
This is the time to execute your plan. Search engines are always looking for some high-quality content that is beneficial for the searcher and not for spam or pages full of ads. True success would be when you would rather earn free organic search traffic rather than buying traffic.
8. Optimize Your Keyword
It is best to optimize the content while creating rather than doing it at the end. You must use the keywords at the maximum places possible, but not to the extent that it doesn’t sound fine. Always remember that the keyword can even appear in the image file names which aren’t even observed by the users. But they can increase the keyword rankings.
The time has finally arrived where you need to push the content out in the world. You can schedule the publishing based on the content tied to any news or an event or any trend.
It is very necessary to promote the website or content immediately after it is published. You should do as much marketing as possible so that it can reach in front of a huge mass.
- Share your content through various business’s social media accounts.
- Build various links to your content.
You can build backlinks for your website through the below link building techniques:
- Guest Posting
- Web 2.0
- Blog Submission
- Article Submission
- Social Bookmarking
- Broken Link
- Classified Ads
- Forum Posting
- Blog Commenting
- Social Sharing
- Directory Submission
- Image, PPT, PDF, Doc, etc. Submission
- Search Engine Submission
- Pinging, and many more.
11. Analyze and Update
We live in a competitive world. So, it’s the best way to regularly analyze and update the content and check the keyword ranking manually or with a rank checking tool. Try targeting less competitive keywords until you have built up the required authority. This is the process we normally follow to rank the keywords quickly. If you are not able to receive the desired results from the ranking tactics, you need to check the rank of the keywords.
Hopefully, this article would have provided some pointers to help improve your keywords ranking. You can take the help of these 11 steps to improve your keyword rankings and boost your SEO. If you have any other technique that can help in rankings, then you can tell us in the comment box below.