Voice Search Optimization: The Impact of Voice Search on Modern SEO

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Would it be wrong to say we belong to the tech-savvy generation? Smartphones have changed the future of digital marketing. We are addicted to our mobile phones; we are ready to accept the fact that Mobile is our future. The companies are keeping mobiles on their hit list to shape up their digital marketing strategies.

Have you heard about SEO?

Do you know the role of an SEO?

SEO is a very important and integral part of digital marketing which has boomed up with the evolution of smartphones and the searches which are not restricted to typing but voice-based as well. People prefer smartphones for local searches that have dominated the conventional ways of searching for any information.

We run after technology as we see that technology has made our lives so much easier. Technological advancement has helped digital marketing to become dynamic. Voice searches are the best example of advancements through mobile phones or smartphones.

The way of searching for information has changed drastically. With the help of voice search, we can ask the weather forecast, get directions, and acquire any required information about any topic and the interesting thing is without even typing, by just saying. Voice search is not restricted to mobile phones, we can even use them on tablets, and voice assistants like Google Home, and Amazon Echo, etc.

The voice search technology is transforming, search engine optimization. People prefer voice search to type as it is way faster and better than typing. It is easy to understand more conversational search phrases so that it can deliver the best results based on the search.

What Voice Search Statistics Say?

According to the statistics, approximately 40% of adults use mobile voice searches more conveniently at least once a day. With the increasing demands and likings of the people for voice search, it is better to optimize your business for the voice search option. It is very beneficial to SEO campaigns. The people talk in a different way to a voice assistant, so it is important to optimize for both the voice as well as text campaign.  The foremost benefit is its ability to respond as quickly as the question is asked. Once the question is asked, it responds immediately maximum times. People don’t have to scroll long pages to find their desired answers, all they need to do is ask and they will get a straight reply. People trust the answers of voice search more than the typing ones.

Here are some statistics of voice searches:

  • According to the reports in USA Today, the word error rate has come down to nearly 8% from 25% a few years back.
  • In past years, the usage of voice search was 55% in teens and 41% in adults.
  • According to Google, 20% of mobile queries are voice searches.
  • More than 55% of the people search for local business information using voice searches.

Also Read: The Top 6 Marketing Channels You Should Focus on in 2020-21

Why Do People Prefer Voice Search?

Technology has not just made our lives easy and convenient but also left us fascinated, and this raises a question in our head, what’s next? This curiosity leads to the development of creating wonders. Voice search was born by the curiosity of work at a faster pace. We all love to move forward and have things on the go. Voice search enables the same. Moreover, it helps to keep aside the problems of typing texts and searching keywords to search for some specific information.

People prefer Voice search because of speed and desire to perform a search with easy access.

How Will Voice Search Affect Modern SEO?

Let us discuss in detail various factors that show how SEO will be affected by Voice Search:

Keyword Research

As and when we recall, the soul of any content was in the keywords that were shortlisted by SEO, but its importance is decreasing. There were certain issues like excessive low-quality keywords spam content that were captured by different websites. Google has finally minimized the focus on the keywords for searching for any query.

However, keywords still play a crucial part in SEO that helps in attaining a higher rank on the SERPs.

With Voice-based Search in mobile phones is in full swing, the concept of keyword search is going to change. This is going to be a challenge for SEO professionals. In the future, we expect that the keyword phrases would be used intensively.

Question-Based Searches Will Be Popular

Due to voice-search, people don’t have to type the words again and again to find the desired results. Just by speaking the keyword phrase, people would get their desired results. For Example: rather than asking “Spanish restaurant”, a user can type “Where do we find Spanish food?”

The voice-based searches usually focus on entering a query in question form rather than keyword text. So we can presume that the question-queries will be focused on the who, how, where, what, and why’s. so the SEO needs to be prepared for how to handle such situations and using which strategies.

Conversational Content Will Be More Important

The organic content or natural content will gain more importance for the campaign of SEO. Try to add the targeted keywords in the content to receive the desired results. You should create the content according to the user’s intent. The content should look like an organic piece that is inclined with the query of the user. The focus should also be on marketing strategies and goals.

Local SEO Will Play An Essential Role

The voice-based searches focus on the need for a Local SEO. People usually search for local information through their mobile phones.

If a person lives in Chandigarh and needs to find an Italian restaurant. He/she will ask “ a few Italian restaurants in Chandigarh’. The local search engine will optimize it when the information is being searched.

Future of Voice-Based Searches

According to a survey, dominos stated more than 60% of their sales were generated through digital marketing in the USA, which included both the website as well as a mobile application. It won’t be wrong to say, the voice search will be all over the mobile phones.

You may also like: Google Algorithm Facts and Latest Updates That Every SEO Should Know

FINAL VERDICT

The information which is discussed in this article highlights how voice-based searches and how they influence SEO. If you own a business, you must consider the importance of voice search and the strategy of SEO which helps in the ranking of the content. For more details, you can contact or consult the voice search optimization specialists. They can help the businesses improve their voice search ranking online with the usage of various business strategies like long-tail keywords and natural language.

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Vishakha Puniyani
Articles: 46

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