SEO has been evolving and adapting to new technologies. It is rightly said, “Always keep your eyes open for new ideas, new products, and new trends”. Staying on top of the latest SEO trends 2021 has become an integral part to outperform the competitors.
The enterprise SEO trends can help in the guidance of the website and digital marketing can improve to drive traffic, revenue, and brand recognition.
Do you want to attract qualified traffic to your website?
It is possible by implementing the proper search engine optimization strategy that is the most effective way for attracting qualified traffic.
It is quite evident that approximately 70% of online experiences begin with a search engine and only 0.80% of Google searches result in a click on second-page search results. So, what does 2021 have in store for SEO?
Let’s go through the biggest SEO trends of 2021
1. ARTIFICIAL INTELLIGENCE WILL PLAY A HUGE PART
AI plays a big impact on a lot of people and influences how people will interact with any type of online content in 2021. RankBrain is a key player developed by Google. It is very crucial for the determination of SERP rankings.
RankBrain’s unique ability to observe and learn will enhance its abilities as an AI tool over time. Hence, it is ranked amongst the top SEO trends in 2021.
2. USER EXPERIENCE
The search engine result performance is a very crucial component of user experience. The websites that offer an easy and intuitive experience lead users to a more peaceful interaction and tend to keep the visitors busy on the website for a longer period of time.
The positive user experience can encourage people to retract and become repeat buyers. There are a lot of characteristics that come under user experiences like accessibility, clarity, and speed.
- Page Experience –
Google is working towards a new algorithm that is based on the perceived experience a user will have with your web page. A new set of metrics are used in order to measure the Google experience known as Core Web Vitals.
These metrics are very useful to understand the interaction when the events are completed. The score values adjust themselves as the user interacts with your page.
- Reliable Hosting –
You must ensure that the hosting service has the right infrastructure to support your eCommerce site performance during high-traffic and high-transaction days.
3. MOBILE-FIRST INDEXING WILL MAKE MOBILE-FRIENDLY WEBSITES
Mobile SEO has seen a good rise in the previous years, looks to reach the highest potential in the year 2021. The search engines look at the mobile version of any website as its primary version, hence the desktop version is often ignored. Businesses need to ensure that the website’s mobile usability needs to be at its peak.
This is one such SEO trend that can either make or break your chances of ranking high on SERPs.
4. ORIGINAL LONG-FORM CONTENT WILL BE AHEAD
The quality of content is very important to attain good SERP rankings. You must use the E-A-T principle to ensure that the content is of high quality and generates organic traffic for your website. The principle of EAT(Expertise, Authoritativeness, and Trustworthiness) determines how useful the content will be for the users.
The latest trend also says that the long-form content helps in the generation of more organic traffic than the short-form content. Good quality and long-form content that exceeds 3000 words, can fetch more than 3 times the amount of traffic than the short-form content.
5. SEARCH INTENT WILL ASSUME GREATER IMPORTANCE
Search intent tells what the target audience is aiming at. It is the topmost SEO trend because it can map the journey of the customer. The requirements can be figured out using a domino effect. With Google’s latest updates, the search engine can interpret the intent of the user.
6. LONG-TAIL KEYWORDS HAVE BECOME IMPORTANT
One of the biggest SEO tools can also be the usage of long-tail keywords. They are very easy to rank in comparison to the click-to-conversion keyword. As a user, it is best to ensure that your search terms should be more specific and longer. There is also a chance that the long-tail keywords will buy your products or services as they are already searching for something specific.
7. STRUCTURED DATA PLAYS AN IMPORTANT ROLE
Structured data is quite prominent and withholds its importance in 2021. However, this has become a trend that people look out for. Structured data is an additional description that is present on your web page on a SERP, in the form of ratings, reviews, and many more.
8. LOCAL SEO PLAYS A BIG ROLE
Over the past few years, location-based searches have also grown significantly. They work on the principle that the users will be searching for the location-specific terms and would want the results according to the geographical area only. Hence if you are working on a local SEO strategy, you must ensure that the listing should be executed properly. The elements in the Google My Business largely influence the local searches on Google.
9. DATA ANALYTICS IS BECOMING MORE RELEVANT
Data Analytics is a very impactful SEO trend and the power of data science is well known to all digital marketers. It provides deeper insights regarding the customers, and helps in the creation of messages, visualize campaigns, verifying URLs, getting crawled, check page loading time, analyzing bounce rates, and much more.
Also read- Best Analytics Tools for Mobile Applications
10. SEO SCALABILITY
If you want to remain ahead of your competition, you must focus on building scalability in your SEO services.
You must set up an alert system that helps in monitoring the significant changes like ranking the important keywords, URL Changes, or changes in the content.
11. VOICE SEARCHES WILL INCREASE
The Voice Searches have become more significant in comparison to the typed searches, especially for people with smart devices. There are a variety of voice search devices present where people naturally speak to Alexa, Siri, or Google Home to ask various questions, and give commands. This is adopted by people to get instant results. The search intent matters a lot, hence the businesses need to consider the voice searches as well while building the SEO strategy.
12. FEATURED SNIPPETS WILL BE MORE PROMINENT
The presentation of rich data is a great way to grab the attention of the users. The function of snippets is exactly to grab attention. A featured snippet can be a list, paragraph, table, review, etc. if you want to obtain a snippet from Google, you must have your webpage on the first page of Google SERP.
13. IMAGE SEARCH ENGINE OPTIMIZATION
Without optimization, uploading an image can weigh the complete website down. It will be tough for the crawlers and search engines to crawl and rank. The most common formats that are used online are PNG and JPEG. Compressing the images will not only improve the user experience but also help your search engines to crawl and reward the web pages.
In 2021, the organizations need to keep up with some SEO trends to improve the website as well as drive relevant traffic to the website. SEO is getting complex with each passing day, and businesses should leverage the latest SEO techniques to gain perfect results.
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