79% of the consumers will only retry the same app once or twice. In other words, surprisingly, you may never have a third chance to impress your customer. And as of 2016, we have 2.1 billion Smartphone users in the world. Hence, it becomes a priority to provide the best to the consumers who spend an awful amount of time on their phones. In the developer world, there is a never-ending argument for ‘which approach is the best platform for mobile software development.’ According to a survey of 500 developers, conducted by stablekernel.com, 85% of these developers prefer working on native projects rather than a hybrid that means a native app development is preferred.
Well, many would argue that it depends on what your app needs to do – now, and in the future. And I would agree. Because app development is the key to provide a fine user experience and when we talk about it, native is sure to create a buzz in the field of mobile application development.
Native apps are what typically should come to one’s mind when one thinks of an app. You download them from the App Store or Google Play, they sit within your device’s applications and you launch them by tapping their icon. A native application is built specifically for a chosen operating system. Native app development implies using a native language of a device to build an application. If you intend to build an application for iOS, you might employ the Objective-C or Swift programming language whereas Android is built in Java.
In fact, native app development proves to be a good choice for a variety of reasons below:
Most users trust apps that they find on the app repositories. Native apps are available on all major app repositories of the Play Store and Apple Store. In 2016 alone, about 87% of all mobile internet traffic went to native apps. This trust can be gained only if you launch a native app instead.
When developing a native application, the developers collaborate with a third party, whose help is sometimes needed and have open-source APIs and code extracts on their official sites. They make the developer’s life easier. Going native implies interaction with different platforms throughout the native app development process. As a result, they have several versions of the application perfectly suiting each of the chosen platforms.
The native application user has quicker access to inbuilt mobile application utilities (think GPS, camera, reminders, calendar, etc.). It doesn’t mean that a hybrid application won’t be able to use these utilities; it just means that the responsiveness will be much lower and the integration process may be more difficult (since at the stage of integration two different languages will cooperate).
Maintaining a native application is a bit more complex because a newer version of an app needs to be released. But, users can be easily informed about the latest update. Moreover, native apps upload most of the content on installation.
Native app users can continue to use the app despite no internet connection. Games, organizers, planners, and navigators can work offline because their content has already been downloaded. In HTML5, the in-browser caching is supported but you’re still not as free as with a native app.
Hybrid applications add a new layer that bridges non-native code to native features. Since they use third-party plug-ins, security is not always assured. This might increase the chances of hackers gaining unauthorized access to a user’s data. Native applications are considered more secure than hybrid apps for numerous reasons which include the fact that they are able to leverage platform-specific built-in security features. Multi-factor authentication, certificate pinning, and fine-grained authorization and risk checks coded in the application allow secure transfer and ownership of data.
Judging from the above points, one can make a good guess that the native app development process is expensive. But user experience is always greater than everything else. From a user’s point of view, native applications generally appear more responsive, reliable, and behave in accordance with other native apps on the device. Furthermore, more memory and hardware-acceleration are available to native applications. They also have the potential to communicate with other native apps installed on the device if programmed to do so. In front of all these benefits, a little price to pay never hurts.
So as long as the app stores continue to monetize, native apps will still rule the pack.